Meeting the shifting needs and preferences of a consumer is challenging – especially when deciding which global market to target. Consumers across Aotearoa New Zealand and around the world are becoming more environmentally conscious, which typically means eating less meat, wanting products without plastic packaging and much more. With these changing habits and the growth in numbers of vegetarians, vegans and flexitarians, what do our food producers need to be thinking about? What other shifts in habits are taking place?
In this Innovation Series events, we will look at consumer trends in New Zealand and show the statistics behind these changing consumer preferences. It is no secret that our climate is changing and resources are under pressures – how can we collaborate and innovate in order to optimise land use and increase the value of the products we create?