3 April 2006 Major tourism book launch

Tuesday 4 April 2006
5.30 - 7.00pm
The Library (2nd Floor)
Lincoln University

The Ministry of Tourism's Director of Tourism Policy, Dr Andrea Schollmann, will be at Lincoln University on the above date and time to launch a major tourism book edited by two Lincoln University academics.

The book is titled Understanding the Tourism Host-Guest Encounter in New Zealand: Foundations for Adaptive Planning and Management.

It deals with findings from New Zealand's largest Government funded tourism research programme, undertaken over a period of seven years, which focused on four key tourism destinations – Kaikoura, Rotorua, Westland and Christchurch.

The programme was led by Lincoln University's Professor of Tourism, David Simmons, who is co-editor of the book with Dr John Fairweather, Principal Research Sociologist with Lincoln University's Agribusiness and Economics Research Unit.

The 280-page book, which contains contributions from 18 experts in tourism or fields related to tourism, is regarded as having relevance for the tourism industry not only in New Zealand but internationally.

Ian Collins, Communications Group, Lincoln University, Canterbury, New Zealand