22 May 2002 Executive programme offered for wine industry

Applications are open now for places on a Wine Industry Executive Programme, a new seven-day joint venture course offered in Blenheim by Lincoln University and Nelson Marlborough Institute of Technology.

Developed in response to requests from wine industry staff from viticulture or oenology backgrounds who now want to hone their business and marketing skills, the course will be held at Forrest Estate Winery, Renwick, over 21-27 August.

A wide range of speakers will present sessions on specialist topics. They include Tony Spawton, International Director of the School of Marketing, University of South Australia, who will deal with wine marketing. Tony specialises in wine sector strategy and brand management in the Wine Marketing Research Group in Adelaide.

Local and Lincoln University presenters include Lincoln University's Professor of Marketing, Dr Tony Zwart, Senior Lecturer in Accounting Lecturer Jack Radford and Senior Lecturer in Marketing Dr David Cohen.

Personal development sessions will be led by Dr Stephen Dakin, a private consultant from Christchurch and Master of Wine Stephen Bennett will take a tutored tasting session.

The programme has an early bird registration fee of $4785 (including GST) until 19 July and after that a fee of $4985 (including GST). The fee includes all tuition, tuition material, meals and accommodation for the seven days.

For further details about the programme contact Chris Morland at Nelson Marlborough Institute of Technology on (03) 5780215 or Cora Baillie, Professional Development Group, Lincoln University, phone (03) 3253628 or email baillec@lincoln.ac.nz.

Ian Collins, Journalist, Lincoln University, Canterbury, New Zealand.