14 May 2025 The Conversation: A looming workforce crisis in NZ tourism and hospitality threatens industry growth plans

On The Conversation, Lincoln University's Associate Professor Anthony Brien discusses the need for an industry-led campaign to rebuild the perception of tourism and hospitality as rewarding and sustainable career options to support international tourism to New Zealand post-COVID.

Last week’s big tourism conference in Rotorua saw plenty of optimism about the industry’s potential, but also warnings that airline capacity is hampering post-COVID growth.

The focus on bringing more foreign tourists to New Zealand is understandable, given the sector accounts for 7.5% of GDP and is our second highest export earner. But there is deeper problem, too. We already struggle to serve current visitor numbers – how will we handle more?

International tourism injected NZ$16.9 billion into the economy in the year to March 2024. Total tourism expenditure (domestic and international) hit a record $44.4 billion, up nearly 15% from the previous year.

The government has responded with a $13.5 million global marketing boost, and business leaders are celebrating. The big question is whether we will have the workforce to match the ambition.

Because right now, the pipeline of skilled, engaged people willing to work, grow and lead in tourism and hospitality isn’t flowing.

Read the full article to learn about the importance of encouraging young people to train in tourism and hospitality industries at The Conversation here >>

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