Consumer perceptions of wine brand names

Research Showcase

DescriptionConsumer perceptions of wine brand names. A project instigated from within the New Zealand wine industry has resulted in a unique Lincoln University study that examines the relationship between brand names and consumer expectations of quality and price. Project: Consumer perceptions of wine brand names. Researchers: Dr Sharon Forbes, Rachel Grout, Dr David Dean.Corporate AuthorLincoln UniversityPersonS. ForbesR. GroutD. DeanOrganisationLincoln UniversityFaculty of CommerceDate2013-2014Keywordsconsumer perceptionswine brandwine industryviticultureoenologyresearchNew Zealand's wine industryFilenameConsumer perceptions of wine brand namesSourceTransform 2013-2014, page 34.Item Reference0001158

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Consumer perceptions of wine brand names