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New insights into consumer choices

DescriptionNew insights into consumer choices. The growing importance of values-based purchasing by consumers represents significant opportunities for New Zealand’s exporters. Project: Modelling consumers’ preferences for credence attributes of food products. Researchers: Dr Peter Tait, Professor Caroline Saunders, Meike Guenther, Paul Rutherford, Sini Miller, Tim Driver.Corporate AuthorLincoln UniversityPersonP. TaitC. SaundersM. GuentherP. RutherfordS. MillerT. DriverOrganisationLincoln UniversityAgribusiness and Economics Research UnitDate2013-2014Keywordsconsumer choicesvalues-based purchasingeconomic behavioural theoryNew Zealand's exporterseconomic modelsconsumers' preferencesresearchFilenameNew insights into consumer choicesSourceTransform 2013-2014, page 73.Item Reference0001176

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New insights into consumer choices